THE COUNTRY'S FIRST large-scale electric car, the Joule, created by
local company Optimal Energy, will be seen on Cape Town's roads carrying
the national flag in support of SA during the Soccer World Cup.
Although Fifa has assigned Hyundai-Kia Motors as the official automotive
partner for the World Cup, meaning Optimal Energy cannot associate
Joule with the event, Jaco van Loggerenberg, media and events manager,
says it marks a significant opportunity.